Facebook Twitter Pinterest Print E-mail. Products and services are promises.
Does your brand have character? Infusing your brand with a little personality can help you define what it stands for. Is the brand all about stability and safety so that your customers can be sure to rely on you? Is the brand fun and down to earth? Anthropomorphism is the attribution of human qualities and characteristics to other things, like animals or objects. Infusing your brand with anthropomorphic elements is a good way to give it character. The program it represents is a file browser, but by giving it human characteristics the designers give it a soul.
Another great example is the Outlaw Design blog which sticks to a strong Wild West theme throughout the design with a unique mix of wooden textures and flat illustrations, branding itself very effectively:.
They may all look a little different, but are still instantly recognizable:. Emotion is another factor to consider when building your brand. What feelings and emotions do you want people to experience when they visit your site?
What sort of things do you want them to associate with your brand? Studio 7 Designs uses vibrant colors and beautiful imagery to create a rich and exciting brand, which is very important for a design agency:. To build a successful brand you need to make it memorable. What do you do to make people remember things? Keep consistent colors, visuals and typography throughout to ensure your website projects a uniform image. Skype consistently integrate several branding elements throughout all of their marketing media, which include the color palette with a dominant blue, white 2D clouds with illustrations sitting on top of them and multicolored rainbows:.
Consistent visuals and layout allows you to reuse more of your content , be it stylesheets or images. But position is only one element — size is also important. Ensure your logo is big enough to be the second or third thing that people will notice when they arrive on your site. UX Booth has a nice, large logo in the top left area of the page, which is one of the first things that you notice when you arrive at the site:.
When a visitor arrives on your site for the first time they take the first few seconds to orient themselves. Is this the right site? Does this look interesting? What is this all about? To answer these questions you should provide a clear and concise value proposition to your visitor.
This value proposition should be a short statement in a prominent location on your page. The ReportBox website features a clear value proposition underneath the logo and navigation. If your brand is a friendly and down to earth, and your audience are young, tech savvy people, then informal and fun tone of voice may work well for you. Links are essential, although unlinked mentions can also work if you already have a strong brand. Your website needs to have higher-than-average mentions in social media.
Consistency of the mentions is also important — the name of your business as well as contact information in various directories including Google Places.
Use your mailing list to push your domain name and slogan consisting of your Unique Selling Proposition. If you have a newsletter or ezine, create a header that contains your domain name and your slogan.
Use this same header in all issues of your newsletter or ezine. Use your domain name as your brand. Put it on all of your stationary letter heads, business cards, post cards, statements, etc. Implement your USP into your signature file, so with every email you send visitors will be further exposed to your brand.
Check out the help file of your email software for more on setting up sig files. If you have online forms for visitors to contact you, request more information, subscribe to your newsletter etc. This is an excellent place to position your logo and slogan. Keep it plain and simple. Create free books on subjects of interest to your visitors and allow them to re-distribute to their own visitors.
Brand your ebook with your logo, domain name and slogan on every page of the ebook also consider including your own name. With thousands of new Web sites and blogs popping up in Web land every month, the demand for high quality content is immense. At the end of your article put your name and a link to your Web site, with short teaser copy to get people to click on your link offer a free book, subscription to your newsletter or some other enticing offer — see my resource box at the end for an example.
However, Google has been going after low quality guest blog posts. Guest posts are still highly effective in marketing your site and building online credibility; but carefully select the sites where you do guest posting. These are emails that are sent automatically to anyone who requests them triggered by sending them an email.
Autoresponders are great as they work 24 hours a day without any intervention on your part. Use them to send visitors free reports, articles, list of links, etc. And add your branding copy logo, name, slogan, USP etc. Nowadays all good Web hosts provide their customers with free autoresponders.
And as shown by the above tips, online branding is not hard to do. Remember though that branding is not a one-time thing; it is a by-product of all your marketing efforts, whether online or offline. Yvonne Buchanan is a year veteran of public relations, marketing and advertising. She teaches public relations courses online for career changers, freelancers and students through The PR Academy www.
Your email address will not be published. Facebook Twitter Pinterest Print E-mail. Branding your website follows the intrinsic rules of marketing, but there are a number of elements where branding online is different from branding offline.
Here are 10 ways on how to brand your website. GD Star Rating loading Learn the step-by-step process to starting your own small or home-based business.
Management | UIW | [email protected] North America, Australia, Asia, & South America Booking | Andrew Ellis | [email protected] European Booking | Geoff Meall. Refresh your Placester website with a custom responsive design that looks great on mobile, tablet and desktop! Hosting. A great site needs a place to call home. Learn about our cloud hosting. About. The Company. Learn why BrandCo should be the agency you trust with your brand. and consistent brand that accurately represents you. It’s time. Your business's website will be many people's first impression of your company, products and services. As a result, your site represents a critical component of your brandinfg strategy: It communicates who you are, what you offer and what you promise (your brand) through its content, organization and appearance (the look and feel).